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"I must admit, I was a little nervous when we shot our first video. But it turned out to be a lot of fun and it's amazing that customers call in and actually ask for me by name because they saw my video. That's pretty cool."
Patrick Swan, Product Specialist
Paul Gold, Ph.D., Gold Bio Founder and President)
BF - You're coming up on 30 years in business, that's nothing to shake a stick at.
Dr. Gold - Well, like all folks who have been fortunate enough to make it for nearly three decades, there certainly were challenges along the way. But we've got a great group and I couldn't be happier.
BF - You've been through periods of boom and bust in the economy and seen how that affects research scientists in the lab.
Dr. Gold - Absolutely. Contractions in the broader economy certainly impact all of us and I saw the impact on research when I was in the lab, too. That's why we have always provided the highest quality reagents at the lowest price we can.
We know when funding is tight, there's a razor thin margin between a lab staying open and shutting down.
BF - Do you still work your way into the lab?
Dr. Gold - You know, I do! Research and teaching were always a passion of mine. These days I try hard to make time to get in there and a lot of times, I do...not as much as I'd like though.
BF - What did you think when Bart, your director of marketing, brought up the possibility of using video?
Dr. Gold - Bart is always looking for new ways to integrate technology into our business, which is tremendous. Admittedly, I wasn't sure exactly how we were going to pull it off, but the vision Bart had made a lot of sense so we ran with
BF - Was there something that caught your ear in his pitch for video?
Dr. Gold - One of the things we've always dealt with here is trying to figure out how to get the word out about who we are, what we sell, and how we can help scientists. From our perspective, video is a tremendous opportunity for us not
just to write about our story, but to physically show it. That's what I think is so compelling.
BF - And your videos are probably easier to watch than the highlights of the 2013 World Series.
Dr. Gold - Yep. We heard similar jokes from our customers in Boston, which has actually been a lot of fun. Being located in St. Louis had it's perks in 2006 and 2011 when we won the title, but this was just Boston's year, I guess.