There’s a street in Nashville, Tennessee called “Demonbreun”. It’s a sure-fire way to tell tourist from local. Anyone can bust out a “y’all”, but utter “Demon-brewin’” and your cover is blown. Oh, and there will be laughter.
In science, there are a number of words that, if horribly mispronounced, can make us look like a hack and of course, will elicit laughter. In many situations, a word’s pronunciation may be more stylistic – like you say “toe-may-toe”, I say “toe-mah-toe.” This is not one of those situations. This word has an answer. After sitting through hundreds of seminars and group meetings and still not understanding how the word was actually supposed to be pronounced, I figured it’s time to get the answer.
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