Synopsis
Founded in 2005, SwitchGear Genomics was looking to increase awareness of their range of available custom services among research scientists online. Recognizing a shared interest in supporting scientists, SwithGear was interested in helping sponsor the site.
Strategy
To drive awareness about SwitchGear’s services, we devised an advertising campaign that included both our website and eNewsletter, to reach scientists on their own terms in a lab-oriented context where the SwitchGear brand was not just part the noise.
Results
BenchFly campaigns generated awareness for SwitchGear and drove research scientists to their product website efficiently.
