gold bio asks

What are you looking at?

gold biotechnology  /
Reactor, Video Hosting

the gold story

For over 25 years, we've dedicated ourselves to providing scientists with reagents they can trust at a prices they can afford. The only problem is we're a customer-focused, small business trying to make it in a world of behemoth suppliers. Your classic underdog. We know we're the right company for our customers. We just need to let them know.
Here's how we're going to do it: Video.
That's right. Video.
What better way to stand out than to show customers everything that's awesome about your products, right?
AND, it's a whole lot easier than you think.
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We know what you're thinking:

Who has time to make videos?!

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Do you have a finger and a phone? 

then you're in business

If you're like us - and the thought of adding more work to your plate makes you break out in a cold sweat - your top priority in developing video is: It has to be easy and quick.
Guess what. Now it is.
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Need help? Give Patrick a call.

"I must admit, I was a little nervous when we shot our first video. But it turned out to be a lot of fun and it's amazing that customers call in and actually ask for me by name because they saw my video. That's pretty cool."
Patrick Swan, Product Specialist
A conversation with Gold bio
INTERVIEW
(BenchFly
vs
Paul Gold, Ph.D., Gold Bio Founder and President)
BF - You're coming up on 30 years in business, that's nothing to shake a stick at.
Dr. Gold - Well, like all folks who have been fortunate enough to make it for nearly three decades, there certainly were challenges along the way. But we've got a great group and I couldn't be happier.
BF - You've been through periods of boom and bust in the economy and seen how that affects research scientists in the lab.
Dr. Gold - Absolutely. Contractions in the broader economy certainly impact all of us and I saw the impact on research when I was in the lab, too. That's why we have always provided the highest quality reagents at the lowest price we can. We know when funding is tight, there's a razor thin margin between a lab staying open and shutting down.  
BF - Do you still work your way into the lab?
Dr. Gold - You know, I do! Research and teaching were always a passion of mine. These days I try hard to make time to get in there and a lot of times, I do...not as much as I'd like though.
BF - What did you think when Bart, your director of marketing, brought up the possibility of using video?
Dr. Gold - Bart is always looking for new ways to integrate technology into our business, which is tremendous. Admittedly, I wasn't sure exactly how we were going to pull it off, but the vision Bart had made a lot of sense so we ran with it.
BF - Was there something that caught your ear in his pitch for video?
Dr. Gold - One of the things we've always dealt with here is trying to figure out how to get the word out about who we are, what we sell, and how we can help scientists. From our perspective, video is a tremendous opportunity for us not just to write about our story, but to physically show it. That's what I think is so compelling.
BF - And your videos are probably easier to watch than the highlights of the 2013 World Series.
Dr. Gold - Yep. We heard similar jokes from our customers in Boston, which has actually been a lot of fun. Being located in St. Louis had it's perks in 2006 and 2011 when we won the title, but this was just Boston's year, I guess. 
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Customers prefer video. Period.

A survey asked a bunch of scientists: If you had to decide between two companies selling similar products, one with supporting video information and one without, who would you choose?
Eight out of ten said they would go with the company with the supporting videos; 1% said they would go with the other.
Now that's how you make some noise against the big guys.
Here's what we want to know: Who are those 1%?
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Connect.

At Gold Bio we want customers to know us, to know who we are, what we do, and how well we do it. And there's no better way to achieve this than with video.
It's not just about increasing exposure and building sales, though. Video will help us build relationships - and ultimately trust - with scientists. And that's what matters to us.
Connect with your customers today